Having a website optimized for Google Search is the first step to improving your ability to get your business found online. Optimizing your website involves doing all the technical work that Google recommends for their algorithm to read and document your website easily. The following steps are to create high-quality content demonstrating your knowledge about your business’s products or services. Finally, making an effort to get other credible businesses to link back to your website from their websites will demonstrate to Google’s algorithm that other companies consider your website a great source of information. All these actions will drastically improve your ability to be recommended by Google search when potential customers search for your products or services.
Google is the leading search engine and delivers the majority of search traffic to all websites. While other search engines may be available with different features and benefits, Google is still dominant. Either way, a Google-focused strategy will positively impact rankings for other search engines, and you will most likely rank in those alternative options.
The cost of an SEO campaign depends on many factors. On a basic level, If you hire a general SEO contractor, they would charge around $150 per hour to $300 per hour. The amount of work required to deliver a successful campaign depends on your competition within your niche and how difficult it will be to rank your website. More competition requires more work to get your website ranked.
The results can vary drastically depending on your niche and how competitive the landscape is. If you have a website that has been around for more than two years and is in a non-competitive niche, 3-6 months is an average time to begin seeing first-page results. In more competitive niches or if your website is new, results can be achieved in 6-12 months or sometimes longer if it is very competitive.
